Engineer Desire. Drive Unstoppable Growth.

Stop guessing about buyer behavior and start leveraging the science of persuasion. We build strategic marketing and sales systems rooted in human psychology, designed to unlock revenue, speed up cycles, and create lasting buyer trust.

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Why Partner with OnPoint For Sales & Marketing?

Unrivaled Behavioral Expertise

Leverage the world-class insights of Joe Paranteau, Axiom award-winning author and architect of AIM OnPoint™. Our methodology is built on his 30+ years of rigorous study in persuasion psychology, neuromarketing, NLP, and human communication, rigorously tested and refined for real-world impact.

Accelerated, Predictable Growth

Drive measurable and guaranteed results, proven by Joe's success building businesses at Microsoft with $450M annual IC (individual contributor) quotas. Our psychology-powered, AI-assisted engine lifts pipeline & win-rate 30% in 90 days, turning insights into accelerated revenue and predictable market share.

Systems for Enduring Trust

Build lasting credibility and overcome buyer resistance with systems designed for modern engagement. Our approach, recognized in "The Challenger Sale" and "Mega Deal Secrets," integrates ethical persuasion and mission-aligned storytelling to foster deep buyer trust and long-term client relationships.

AIM OnPoint™: Sales & AIM OnPoint™: Marketing

Unlock the full potential of your Microsoft ecosystem. We offer specialized solutions designed to ensure you're maximizing value, optimizing costs, and fortifying your digital defenses within your Microsoft environment. Discover how LicenseLift and the Secure E5 Blueprint can transform your operations.

AIM OnPoint™: Sales

Our signature sales program, formerly SPARK for B2B Sales, is a 90-day cohort delivered as a course, community, and AI-enabled SaaS. It’s designed to transform your sales team into behavioral masters, equipping them with the tools and insights to navigate complex buyer journeys and close deals faster.

AIM OnPoint™: Marketing

This 90-day cohort, delivered as a course, community, and AI-enabled SaaS, empowers your marketing team to craft campaigns that deeply resonate with your target audience. We focus on leveraging psychological principles to build compelling narratives, optimize funnels, and generate high-quality leads.

Which Transformation is Right For You?

To help you determine which solution best aligns with your immediate needs, or how both can complement your Microsoft strategy, explore the detailed comparison below:

Dimension	AIM OnPoint™: Sales	AIM OnPoint™: Marketing
Primary Question	"How do we increase revenue growth and adapt to AI enabled selling & buying"	"How do we attract and convert more qualified leads with targeted messaging in an AI-world?"
Focus	Sales team enablement, objection handling, closing strategies, pipeline acceleration.	Secure‑Score & attack‑surface baseline
Deliverables	SKU heat‑map Copilot ROI model Negotiation BATNA	14-30 day scan E1/E3/E5 cost‑to‑risk delta 90‑day security roadmap
Outcome KPI	30% increase in pipeline and win-rate within 90 days, improved sales team confidence and efficiency.	30% increase in pipeline and win-rate within 90 days, enhanced brand perception, higher quality lead generation.
Ideal For	B2B (especially tech-sales), Federal, and Tribal sales teams looking to master modern buyer psychology and accelerate revenue.	Marketing teams seeking to deepen audience engagement, optimize conversion paths, and build a magnetic brand presence.

Modern, Strategic Selling & Integrated Marketing

Dive into expert insights and actionable strategies on how to grow revenue and delight customers while you gain crystal-clear visibility into your revenue operations. Explore our latest articles:

Stuck in Sales? Call Reluctance Might Be the Culprit (Here’s How to Beat It)

Why Sales Training is Important: Driving Business Success Through Effective Sales Development

The Ultimate Guide to Persuasion: Your Strategic Marketing & Behavioral Sales Systems Checklist

Stop struggling with buyer resistance and secure your growth! Download our step-by-step checklist to uncover hidden behavioral triggers, identify optimal messaging, and assess your sales and marketing systems for maximum impact.

Download Free Checklist

About Celebration OnPoint: Your Trusted Sales & Marketing Transformation Partner

Celebration OnPoint is a premier growth consultancy and enablement partner, dedicated to empowering AI transformation and unlocking full potential across public sector agencies, tribal communities, and commercial businesses. Backed by decades of sales & marketing expertise, we specialize in crafting persuasive systems that drive measurable results. We are a Microsoft Cloud Solution Provider, partnering directly with you for your strategic initiatives, helping you Acquire, Integrate, and Maximize your tech stack for lasting success.

Ready to Engineer Desire and Accelerate Growth?

Let's build revenue momentum.
Real. Measurable. Unstoppable. OnPoint.

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